obsessed with "why?"

As Scrum Masters, we are frequently put in a common position: to convince a successful (and stubborn) business owner, who manages his company and people through “traditional” ways, that it would be beneficial to switch to Agile. Below is an imagined, condensed dialogue of what I consider would make them consider a change: SM : You are undoubtedly doing so many things right today, it’s proven by your success. The fact that you are asking me this question means you are in search of doing even better. BO : How is Agile going to make things better? SM : Well, already defining what better means can be a challenge. Let’s consider the word “value” to describe this. Value can be profit, impact, growth, or something else you choose. The aim is to increase value. How do you define value? BO : Things are already great, I just want us to go to the next level. SM : It seems you can’t describe what the next level means, or what is preventing you from getting there, I propose to organize ...